Marketing strategy + copywriting

Experience and enthusiasm to give your brand a voice.

My name is Matt Farr, and I’ve spent my career in marketing telling stories that build brands, sell products and services, and create loyal customers. I started off in marketing and became a product manager. I’m equally adept at writing product requirements as I am rolling out a product marketing campaign.

I’m a product manager, marketer, writer, creative leader, and head evangelist.

What should you know about me?

I solve problems — not just with marketing. I go deep learning the benefits of the services my company provides, and memorize the company objectives. I understand our customers and find creative ways to solve their problems, increasing sales and loyalty. I thrive in companies driven by the technology because I love technology.

What do I do?

Over the last three years, I’ve functioned as both product manager and product marketer, building online tools and a mobile app — and then rolling it out to clients.

Before that, I built an internal creative team of more than 30 people at Viasat, responsible for:

branding
advertising creative
agency management
customer communications
social media
corporate websites, including content, design, and code development

This website showcases creative work from my career, created by me, my team, or agencies that I’ve hired. Read more about me here.